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zoia.bilash@gmail.com
I'm Zoia Bilash, designer. I make websites. Do prototyping, design, html/css layout.
I'll tell and show you. What we discuss with client before project starts. How and why I use prototypes. How I make decisions about structure and design of website. How finalization and approval with client goes.
Area of responsibility. Design solutions for the company's communication tasks:
About company. Digdata conducts researches of consumer behavior in the Ukrainian and foreign markets. It helps companies to study the market, find out the habits and preferences of consumers, evaluate the effectiveness of an advertising campaign.
Objectives. Refresh company's image. Make the site reflect the high status of the company. Attract new customers. Help prospective clients learn more about the company.
Solution. Updated the website design. Structured information about the company in such a way that the visitor would immediately find answers to key questions: what the company does, what problems it helps to solve. Conducted initial SEO analysis, found popular search words and phrases. Used them to tell more about the company's services. Made a Russian-language, English-language, Ukrainian-language versions of the site. As a result, the site traffic has increased more than 1.5 times, people spend more time on the website.
Disadvantages of the old company website: outdated design, complex text, illogical accents.
The advantages of the new page: expressive design, structured text, logical accents.
Problem. The company's old marketing materials had a number of flaws. The information was presented unsystematically, common phrases did not help to understand the essence of the proposal and make an informed decision about cooperation, the accents were placed randomly, the style of presentations was outdated.
Solution. Updated presentation design. Defined the pupose of the presentation: to help a prospective client learn more about the capabilities and advantages of the company. To make the story about the company's services more visually compelling I used illustrations, transitive headings, factoids.
Omnibus Digdata presentation
Online Panel Digdata presentation
Objective. Based on the results of the research, the analyst generates an analytical report for the customer. Often the analyst focuses more on the content of the report and thinks less about the visual component. If the company does not have uniform standards for preparing analytical reports, reports look unpredictable.
Solution. Developed uniform standards for the preparation of analytical reports. Provided instructions on how to design slides, set a modular grid, picked up colors and fonts.
Design code for the preparation of analytical reports of the company
Objective. We wanted to prepare something special for the company's employees as a present for the company's birthday.
Solution. We considered different options, including the classic ones: cups, T-shirts with the company logo and symbols. But it seemed that we better come up with something special. I offered to make a unique gift for everyone: I drew vector portraits of employees, ordered a print on a hoodie. What it looked like:
Objective. Present company's products and services and build trustful relations with potential cliets.
About company. The company sale land in the Moscow region and constructs houses and cottage settlements.
Objective. Help prospective clients to know more about company's services and products.
About company. The company supplies trucks and spare parts for trucks.
Objective. Present company's services in the Internet. Provide information about the company for clients, casual visitors, or potential suppliers. Strengthen company's image.
About company. The company produces and distributes food products. Makes snacks, distributes snacks, sweets and groceries.